Doha Festival City Unveils Groundbreaking Retail Trends Report 2025

Doha Festival City has launched the Festival Edits: Qatar’s Retail Trends Report 2025, a comprehensive study that explores the changing dynamics of the retail landscape in Qatar. This first-of-its-kind report combines quantitative and qualitative research, drawing insights from over 2,000 survey responses to highlight the shopping preferences and behaviors of consumers in the region.

The report reveals that shopping is a primary activity for visitors to Doha Festival City, with 46% citing it as their main reason for visiting. Dining follows closely at 40%, while leisure and entertainment activities, including cinema and events, account for 30% of visits. These findings underscore the mall’s role as not just a shopping destination but also a vibrant social hub.

Among the younger demographic, specifically Gen Z Qatari females, beauty spending trends indicate a strong preference for products like makeup (40%), fragrance (25%), and skincare (20%). Fashion trends among this group reflect a diverse array of styles, with 22% identifying with modest-meets-contemporary fashion, while 34% of shoppers gravitate towards streetwear. Male shoppers also prioritize premium fragrances, with 32% indicating this as their top beauty spend.

The study highlights the importance of ambience and personalization in the shopping experience. According to the findings, 50% of shoppers value these aspects more than convenience when selecting a mall. This shift points toward a growing trend where malls serve as cultural and community-centric spaces rather than mere retail environments.

Retail Innovations and Consumer Insights

As the report delves into the future of retail, it underscores significant technological advancements. The integration of artificial intelligence in the Gulf Cooperation Council (GCC) retail sector is projected to surge from $5 billion in 2023 to $31 billion by 2028, with 97% of retailers planning to increase their investments in this area. This indicates a robust commitment to enhancing the shopping experience through digital innovations.

Mohamed ElSharkawy, Associate Director of Malls Leasing at Doha Festival City, noted, “Malls have become venues for connection and curation as much as commerce. Festival Edits captures the spirit of this transformation, offering a credible, data-backed perspective on what defines style, innovation, and community in Qatar today.”

The report was officially launched at an exclusive event held at Raffles Doha, featuring a discussion with Hayssam Hajjar, Executive Director – Malls at Al-Futtaim Real Estate. The discussions were moderated by Areej Mohammed and included insights from industry leaders such as Joseph Ibrahim of Chalhoub Group and Bianca Brigitte Bonomi, Director of Harper’s Bazaar Qatar.

Shaping the Future of Retail in Qatar

The Festival Edits report is designed to inform retailers, brands, and marketers by offering actionable insights into emerging consumer trends. It reflects the voices of influential figures shaping Qatar’s retail landscape, including Sheikh Khalifa Al-Thani and experts from various sectors.

Key trends identified in the report include quiet luxury, clean beauty, genderless design, and sustainable fashion. These themes resonate with global movements while being contextualized through Qatar’s unique cultural lens.

For more information and to explore the full report, visit the Doha Festival City website or follow them on Instagram, Facebook, and X for the latest updates.