Sports
Bev Priestman Takes Charge of Phoenix Amid Past Challenges

Wellington Phoenix has appointed Bev Priestman as the new head coach of the women’s team for the upcoming A-League seasons. This announcement comes after a tumultuous period for Priestman, who previously served as the head coach of the Canada Women’s Team. She faced severe repercussions following a drone spying scandal during the 2023 Paris Olympics, which saw Canada caught surveilling the New Zealand team, known as the Football Ferns.
Priestman expressed her relief at finding a new beginning in New Zealand, stating that her time in Canada left her feeling unsafe and overwhelmed. “I didn’t leave my house for a month,” she revealed, reflecting on the media scrutiny and pressure her family faced. “It was very difficult for my family, but I have to wear that.” The coach noted that the situation prompted her and her family to relocate back to New Zealand, where they felt a sense of safety and belonging.
Having spent ten years in New Zealand earlier in her career, Priestman is eager to reconnect with local players and the football community. Her family, including her wife, who played for New Zealand, and her son, who is a Kiwi, played a significant role in their decision to return. “We knew we had to get out of that country and focus on family,” she said.
Reflecting on her experiences over the past year, Priestman acknowledges the impact it has had on her coaching philosophy. “I am a more well-rounded coach now,” she stated. “When I’m working with players, I think I’ll have a greater empathy for people who have had situations in their life.” The emotional toll of her past year’s challenges has shaped her approach to leadership and mentorship, which she hopes to foster within her new role.
The response from the New Zealand football community has been overwhelmingly positive. Priestman mentioned receiving warm welcomes from current and former players, which she described as “really special.” She emphasized the importance of building trust as she steps back into the spotlight. “I was so excited with Wednesday’s announcement, but also a little bit traumatized from the media side of things,” she said. “Now I feel ready, I’ve got that itch, and today feels like Christmas for me.”
Looking ahead, the A-League Women’s season is set to kick off in late October 2023, and Priestman is focused on preparing her team for the upcoming challenges. Her journey has not only been about overcoming past difficulties but also about embracing new opportunities and growth. As she embarks on this new chapter, her commitment to reflection and personal development stands as a testament to her resilience.
With her new role, Priestman aims to create a supportive environment for her players, fostering both their skills and personal well-being. As she integrates into the Phoenix organization, she remains dedicated to helping the team thrive in the competitive landscape of women’s football.
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