David Seymour, leader of the Act Party, has proposed legislation to facilitate the rapid establishment of new supermarket chains in New Zealand. Speaking at the party’s annual “Free & Equal” rally in Auckland on March 10, 2024, he emphasized the need for a fast-track consenting process that would allow new entrants to set up their operations more easily and at a reduced cost.

Seymour’s proposal aims to attract major international supermarket chains, such as Walmart, to New Zealand. He suggested that a tailored legislative approach would send a strong signal about the country’s commitment to enhancing competition in the grocery sector. “Nothing would send a clearer signal that New Zealand is serious than a bespoke legislative welcome mat… giving permission for, say, Walmart to set up a whole chain in one go,” he stated.

Among Seymour’s key points is the idea that existing supermarket chains should also benefit from a fast-track process after five years of operation. This measure, he believes, would further stimulate competition and potentially lower prices for consumers struggling with the rising cost of living.

Seymour criticized the previous government’s reforms related to supermarkets, asserting that some of these initiatives should be reconsidered if they have not delivered the desired outcomes. He argued that the inability of New Zealand governments to attract a third major supermarket chain has hindered competition and negatively impacted consumers.

In his address, Seymour underscored the importance of addressing the cost of living crisis facing many New Zealanders. Through opening up the market to new players, he believes that shoppers would have more choices and potentially benefit from better pricing.

The Act Party leader’s proposal will be discussed further during a media stand-up that will be livestreamed, providing an opportunity for the public to engage with his vision for the future of supermarkets in New Zealand. As the landscape of grocery retail continues to evolve, Seymour’s suggestions highlight the ongoing debate about competition, consumer choice, and the regulatory frameworks that govern them.

With this proposal, Seymour not only aims to reshape the supermarket industry but also seeks to create a legislative environment that fosters economic growth and enhances the well-being of New Zealand citizens.