Business
Spark Reports 17.7% Profit Drop, Unveils New Five-Year Strategy

Spark, a leading telecommunications provider in New Zealand, has announced a significant decline in its profits, with reported net profit falling by 17.7% to $260 million for the fiscal year. When adjusting for asset sales and other one-time factors, the profit drop is even steeper, reaching 33.6%, resulting in a net profit of $227 million. The company attributed these results to a combination of economic challenges, reduced customer spending, and structural changes within its market.
Chairwoman Justine Smyth described the past year as “one of the most challenging periods in Spark’s history.” She highlighted how the company has had to navigate various economic headwinds that have significantly impacted its financial performance. Despite these difficulties, the reported profit fell within Spark’s revised-down guidance and closely aligned with analysts’ expectations.
Cost-Cutting Measures and Future Outlook
In response to the profit decline, Spark has implemented accelerated cost-cutting measures, achieving savings of $85 million in the second half of the fiscal year. The company is optimistic about a more stable outlook for FY2026, indicating that these strategies may yield positive results moving forward.
Spark also announced a full-year dividend of 25 cents per share, exceeding its previous guidance of “at least 23 cents per share” and slightly ahead of the analyst consensus of 24 cents per share. This decision reflects the company’s commitment to returning value to its shareholders despite the challenging financial landscape.
The telecommunications market in New Zealand is undergoing significant changes, and Spark’s ability to adapt will be crucial in the coming years. As consumer behaviors shift and competition increases, the company’s new five-year plan aims to address these challenges and position Spark for future growth.
Investors and stakeholders will be closely monitoring Spark’s progress as it embarks on this new strategic direction, hoping for a turnaround in its financial performance.
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