Lifestyle
Discover 12 Unique Aotearoa-Made T-Shirts for Every Style

The T-shirt has evolved from a practical undergarment to a staple in wardrobes worldwide. A combination of comfort and versatility, this clothing item has seen its origins traced back to the late 1800s, when it emerged from the union suit, an undergarment that workers modified for warmth. By the early 1900s, T-shirts were marketed towards bachelors, and they gained popularity in the US Navy in 1913. The 1950s marked a turning point, with Hollywood icons like Marlon Brando and James Dean sporting the T-shirt as a fashion statement. Today, the variety of T-shirts available reflects personal style and preference.
Aotearoa has made its mark in the T-shirt industry, offering unique designs that cater to diverse tastes. Here is a collection of twelve distinctive Aotearoa-made or designed tees, each showcasing creativity and quality.
Stylish Selections from Aotearoa
The first featured item is the Buddy Mini Tee, priced at $89. This T-shirt is crafted from a breathable hemp blend, ensuring durability and comfort for everyday wear.
Next in line is the NOM*d T-shirt, available for $180. Known for its premium graphic tees, NOM*d continues to offer archival designs, available made to order through its website.
The Jimmy D T-shirt, priced at $130, has made a return from the archives, featuring a striking design by James Dobson, showcasing gender expression through bold makeup and a contemporary filter.
For those who love marine life, the Beach Brains T-shirt offers a playful design featuring dolphins, available at $129.
A nostalgic nod to the 1990s and 2000s comes with the Sleeping Profit Baby Tee, currently on sale for $55. This piece embraces the retro vibes that are making a comeback in fashion.
Merino wool may seem unconventional for warmer weather, but the Longform Merino T-shirt at $179 proves otherwise. This breathable fabric is less prone to odour than many synthetic materials, making it a practical choice.
The Zambesi T-shirt, priced at $260, features a raw bottom hem that gives it a unique aesthetic reminiscent of its union suit predecessors.
Adding a touch of couture, the Jess Grindell T-shirt is priced at AUD 110. Although manufactured in Australia, Jess Grindell’s roots in Aotearoa make this piece a fitting addition to the collection.
The Atirak Noskcaj X Moana Fresh T-shirt, available for $65, emphasizes the creative potential of T-shirts as a canvas for artistic expression.
Kowtow’s oversized boxy T-shirt is a bestseller at $76 on sale. Its versatile design makes it easy to pair with various outfits, appealing to a wide audience.
Lastly, the twenty-seven names top retails for $260 and carries a playful reminder of one’s social standing.
Completing the list is the Sallie Culy x Bad News Books T-shirt for $60. This collaboration features the vibrant artwork of Sallie Culy, an artist from Wellington, and supports Bad News Books, an independent publisher dedicated to promoting photography and art from Aotearoa and Australia.
As T-shirts continue to be a vital part of personal expression and style, Aotearoa’s offerings stand out for their quality and creativity. Whether you prefer classic designs or bold statements, this selection caters to every taste, reflecting the diverse culture of the region.
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