New Zealand Rugby Secures Broadcast Deal with Sky and TVNZ

New Zealand Rugby (NZR) has announced a significant new broadcast agreement with Sky and TVNZ, effective from 2026 through 2030. This partnership will ensure that provincial rugby matches are available to viewers free-to-air on TVNZ, while Sky will continue to provide coverage for all major competitions, including the All Blacks, Black Ferns, Super Rugby Pacific, and the NPC.

Sky will maintain its role as the primary broadcaster for NZR, covering iconic matches and events. However, up to five Test matches for both the All Blacks and the Black Ferns played offshore during this period will not be included in the domestic broadcast agreement. NZR aims to negotiate broadcasting rights for these matches on a case-by-case basis, potentially generating additional revenue if confirmed.

David Kirk, chairperson of NZR, expressed satisfaction with the new agreement, highlighting the importance of maintaining Sky as a long-term partner. He stated, “We’re delighted to confirm this new agreement with our long-term partner Sky, which will see Sky remain the home of rugby in New Zealand.” Kirk emphasized the excitement surrounding the next five years, citing an impressive international calendar, including the historic first women’s British & Irish Lions tour.

Expanded Free-to-Air Coverage

TVNZ will play a crucial role as NZR’s free-to-air provincial rugby partner, showcasing all NPC matches along with select games from the Farah Palmer Cup and Heartland Championship. Kirk noted, “We are pleased to partner with TVNZ to provide expanded free-to-air coverage of provincial rugby.” Viewers can expect to see up to 93 provincial matches available on TVNZ+, with three games each week scheduled for prime viewing slots on TVNZ 1. These matches will also be broadcast live on Sky, ensuring comprehensive coverage.

Kirk described the agreement as a “win-win-win outcome,” benefiting NZR through a secure revenue stream, retaining Sky as a partner, and offering fans more options for viewing rugby. He conveyed optimism regarding the financial implications, stating, “We have seen positive broadcast numbers on Sky for the All Blacks and Black Ferns this year, and the Super Rugby Pacific Final enjoyed its best viewership since 2016.”

Future Plans and International Focus

Looking ahead, NZR is focused on enhancing access to rugby for fans, not only through this broadcast agreement but also via its broader content strategy. Kirk mentioned that the Black Ferns will participate in a new international women’s calendar beginning next year, featuring more Test matches against top teams worldwide. He also hinted at forthcoming announcements regarding the All Blacks’ calendar, which will include new competitions and tours.

As NZR prepares to finalize its international broadcast agreements, the organization remains committed to expanding rugby’s reach and visibility. The collaboration with Sky and TVNZ marks a pivotal moment for rugby in New Zealand, promising an exciting future for players and fans alike.

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