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Smilegate Unveils MMORPG “LORDNINE: INFINITE CLASS” Launch Dates

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Global game developer and publisher Smilegate has officially announced the launch of its new MMORPG titled LORDNINE: INFINITE CLASS, set to debut on July 31, 2025. Players will have the opportunity to pre-download the game starting on July 29, 2025 for both PC and mobile platforms. This new title is developed by NX3GAMES and builds upon the proven success it has seen in South Korea since its initial release.

The pre-download for mobile users will be available through the App Store and Google Play, while PC users can access it via the STOVE platform. Players who pre-download will be able to jump into the game as soon as it officially launches, enhancing the excitement surrounding its release. Specific details regarding the launch time will be shared through official channels closer to the date.

Excitement Builds with Extended Events

The anticipation for LORDNINE has been heightened by Smilegate’s decision to extend the Character Name Reservation event, which began on July 14. This extension included the expansion of server capacities, allowing more players to participate. A live showcase in Thailand on July 20 introduced key game features and the development philosophy behind LORDNINE. During the event, popular Thai actor Peach Pachara was revealed as the game’s official global model, generating significant enthusiasm among attendees. The showcase video is available on the official LORDNINE YouTube channel.

The game features an innovative “Infinite Class” system, which allows players to combine over 60 classes and more than 50 abilities, enabling a highly customizable character creation process. This design provides players with the freedom to define their own combat style and character progression, fostering strategic depth in gameplay.

Global Marketplace and Continued Popularity

To enhance player interaction across global servers, Smilegate has partnered with LINE’s C2C trading platform, Next Market. This collaboration introduces a global marketplace system, enabling players to trade items safely and engage in cross-server economic activities. This feature is expected to further enrich the gaming experience and foster a vibrant community.

Since its launch in South Korea and the Taiwan region in July 2024, LORDNINE has gained notable traction, topping revenue charts in the RPG category on major platforms. The game was also honored with the title of “Best Immersive MMORPG” at the SensorTower APAC Awards 2024, underscoring its quality and commercial success.

For more information on the upcoming launch and additional details about LORDNINE, interested players can visit the official website at https://l9asia.onstove.com/ and check out the YouTube channel at https://www.youtube.com/@LORDNINE_GLOBAL.

About Smilegate: Headquartered in South Korea, Smilegate is a global game development and publishing company with regional offices in the United States and China. Its flagship franchise, CROSSFIRE, is among the largest and most successful in gaming history, boasting over 1 billion registered players across PC and mobile platforms. The acclaimed MMORPG Lost Ark was released in South Korea in 2019 and launched in North America and Europe in February 2021. More information can be found at Smilegate.com.

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New Zealand Faces Business Closures Amid Economic Challenges

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The economic landscape in New Zealand is shifting dramatically, with numerous businesses struggling to remain operational amid a persistent cost of living crisis. Cultural institutions and small enterprises are particularly affected, leading to widespread closures. Among those lamenting this trend is Kevin Milne, who expresses deep concern over the loss of iconic Kiwi enterprises.

Impact of Economic Downturn on Local Businesses

As inflation continues to rise, many businesses across New Zealand are finding it increasingly difficult to cope with the financial pressures. The decline in consumer spending has not only affected large corporations but has also hit smaller, locally-owned firms hard. Morris & James, a vibrant ceramics company based in Matakana, is one of the establishments now facing closure. The loss of such a beloved brand highlights the tough realities many Kiwi businesses are encountering.

Milne, a respected figure in New Zealand’s media landscape, has voiced his dismay regarding the closure of Morris & James. He emphasized that the firm is not just a business but a part of the cultural fabric of the community. The company’s products, known for their colorful designs, have been cherished by both locals and tourists alike.

“It’s heartbreaking to see a company with such a rich history and significance to our culture close its doors,” Milne stated during a recent interview. He noted that the challenges faced by Morris & James reflect a broader crisis affecting many enterprises across the nation.

Broader Implications for New Zealand’s Economy

The implications of these closures extend beyond mere loss of jobs; they signify a potential shift in New Zealand’s economic identity. With cultural institutions also feeling the strain, the landscape of local businesses is at risk of becoming homogenized, losing the unique characteristics that define the country.

The government and various stakeholders are urged to explore viable solutions that can help support struggling businesses. This might include targeted financial assistance, incentives for local purchasing, or initiatives aimed at boosting tourism. The resilience of Kiwi enterprises is crucial for the economy, and preserving their legacy is a shared responsibility.

As New Zealand navigates these challenging waters, the stories of businesses like Morris & James serve as reminders of the importance of community support and the cultural significance of local enterprises. The loss of such businesses not only impacts the economy but also diminishes the rich tapestry of New Zealand’s cultural heritage.

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South Island Leads New Zealand’s Economic Recovery, Kiwibank Reports

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The South Island of New Zealand is emerging as a leader in the country’s economic recovery, driven by a resurgence in international tourism and a significant building boom. According to the latest Annual Regional Note from Kiwibank, the regions of Southland and Otago have been identified as the top performers, each achieving a score of 5 out of 10 on Kiwibank’s regional economic heatmap. This marks a notable improvement for the national average, which has increased from 3 to 4.

While Kiwibank Chief Economist Jarrod Kerr acknowledged that “the economic tide is turning,” he also emphasized that the recovery is not uniform across the country. “Most regions have seen at least some improvements, but the recovery is far from even,” Kerr stated, highlighting the disparities that continue to impact various areas.

Regional Performance Highlights

The report indicates that the South Island’s robust economic performance can be attributed to a variety of factors. The rebound in international tourism, which has been gradually recovering since the easing of travel restrictions, has played a crucial role. This resurgence is providing a much-needed boost to local businesses and services, particularly in hospitality and retail.

In addition, the ongoing building boom has contributed to job creation and increased economic activity in Southland and Otago. Infrastructure projects and residential developments have surged, reflecting both public and private investment in these regions. The positive momentum in these areas contrasts sharply with the slower recovery seen in parts of the North Island.

Kerr’s analysis indicates that while some regions are thriving, others continue to struggle with economic challenges. This uneven recovery raises concerns about long-term sustainability and the potential widening of the economic divide between regions.

Future Outlook

Looking ahead, the economic outlook for the South Island remains optimistic. If the current trends in tourism and construction continue, further growth is anticipated. However, the Kiwibank report also urges caution. As regions strive to rebuild, it will be essential for policymakers to address the underlying issues that contribute to economic disparities.

The findings from Kiwibank serve as a crucial reminder of the varied economic landscapes across New Zealand. As the recovery unfolds, targeted support and strategic investments will be vital to ensure that all regions can benefit from the improving economic conditions.

In summary, while the South Island is currently enjoying a period of economic growth, it is imperative to acknowledge the broader context of New Zealand’s recovery efforts. The insights provided by Kiwibank underscore the importance of equitable economic strategies that can foster resilience and sustainability for all regions.

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Kiwis Struggle with Soaring Energy Costs Amid Winter Chill

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As temperatures drop and winter settles in, New Zealand residents are facing significant challenges due to escalating energy costs. Many Kiwis are resorting to additional blankets and hot water bottles to keep warm in their homes, as electricity prices have surged. The Energy Authority reports that the average cost of electricity has risen to approximately $0.30 per kilowatt-hour, marking a striking increase that has left households grappling with their budgets.

In July 2023, New Zealand recorded some of the highest power prices in recent history, with many families reporting monthly energy bills exceeding $1,200. This financial burden is particularly acute for low and middle-income households, which are struggling to balance essential expenses amid rising inflation.

Growing Concerns Over Energy Affordability

The situation has raised concerns among advocacy groups and policymakers alike. Various organizations, including the Consumer Advocacy Group, have called for immediate action to address the issue. They argue that energy affordability is becoming a critical issue, especially for the most vulnerable populations.

According to the Energy Authority, factors such as increased demand during colder months and disruptions in supply chains have contributed to the rising costs. The situation has been exacerbated by geopolitical tensions affecting energy markets globally. As a result, Kiwis are not only facing higher bills but also the stress of energy insecurity.

The government has outlined plans to provide relief, but many households are still feeling the pinch. The Minister of Energy indicated that efforts are underway to stabilize prices and enhance support for those most affected. However, critics argue that these measures may not be sufficient to alleviate the immediate hardships faced by families this winter.

Adapting to New Energy Realities

In response to the rising costs, many residents are adopting various strategies to manage their energy consumption. Some are investing in energy-efficient appliances or seeking alternative heating solutions, such as wood or gas fires. Others are cutting back on non-essential electricity use, adjusting their habits in an effort to mitigate the financial impact.

As New Zealand navigates this challenging landscape, the resilience of its citizens shines through. Community initiatives aimed at sharing resources and information about energy-saving techniques are gaining traction. These grassroots efforts highlight the collaborative spirit among Kiwis, as they seek to support one another during a tough season.

While the government and energy authorities continue to explore long-term solutions, the immediate focus remains on providing essential support to those struggling to keep their homes warm. The situation underscores the importance of addressing energy affordability as a key priority for the well-being of New Zealand’s population.

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Intel Cuts 22% of Workforce as New CEO Enacts Major Overhaul

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Intel has announced plans to reduce its workforce by 22%, cutting approximately 21,400 positions from its current total of 96,400 employees. This significant reduction is part of a broader restructuring strategy initiated by new CEO Lip-Bu Tan, aimed at transforming the company into a more disciplined and cost-conscious organization. The layoffs are expected to be completed by the end of 2025, according to the announcement made during the company’s second-quarter earnings call.

In a letter to employees, Tan communicated a decisive shift in Intel’s operational philosophy, emphasizing a need for fiscal responsibility. “There are no more blank checks,” he stated. “Every investment must make economic sense. We will build what our customers need, when they need it, and earn their trust through consistent execution.”

Restructuring Amid Mixed Financial Performance

This workforce reduction coincides with mixed financial results for the second quarter of 2025. Intel reported revenue of $12.9 billion, which remained flat year-over-year. However, the company also faced a net loss of $2.9 billion, nearly doubling its loss from the same period last year. Looking ahead, Intel forecasts a challenging third quarter, with expected losses of 24 cents per share, surpassing Wall Street’s estimates of 18 cents per share.

Tan acknowledged the difficulties faced in recent months but highlighted the importance of maintaining strategic focus. “We delivered revenue above the high end of our guidance, reflecting solid demand and execution across the business,” he noted, while also recognizing the challenges that lie ahead.

Streamlining Operations and Revising Strategy

Intel’s job cuts are part of a calculated approach to streamline operations. Tan indicated that the company has already reduced management layers by approximately 50% during the second quarter. This restructuring builds upon earlier workforce reductions announced in 2024, when Intel eliminated 15,000 jobs under former CEO Pat Gelsinger. The company has already recognized $1.9 billion in restructuring charges for the recent quarter.

In his communication, Tan emphasized the necessity of these difficult decisions to enhance efficiency and accountability within the organization. “We are making hard but necessary decisions to streamline the organization,” he wrote, underscoring the goal of transforming Intel’s corporate culture.

Tan’s leadership marks a significant departure from Gelsinger’s strategy, particularly regarding Intel’s foundry expansion plans. He criticized previous investments as excessive, stating, “Over the past several years, the company invested too much, too soon – without adequate demand.” To correct this, Intel will not move forward with previously planned projects in Germany and Poland, and will consolidate assembly and testing operations in Costa Rica to larger sites in Vietnam and Malaysia.

Focus on Technology Development and AI Strategy

As part of his strategic overhaul, Tan has also outlined a more disciplined approach to technology development. He identified “ramping Intel 18A at scale” as a priority for both Intel’s products and specific customers, including the U.S. government. Looking ahead, the company plans to develop Intel 14A as a foundry node for external clients, with investments contingent upon confirmed customer commitments.

In addition, Tan has instituted new oversight procedures for chip designs, with every major design requiring his approval before proceeding. This change aims to improve execution and reduce development costs.

Tan’s vision includes revitalizing Intel’s traditional x86 processor business and refining its AI strategy. He has flagged Panther Lake as a key focus for client computing, while also addressing a technical reversal in data center technology with the reintroduction of simultaneous multi-threading (SMT), which had previously put Intel at a disadvantage.

The current wave of job cuts at Intel reflects broader trends in the technology sector, where many companies are adopting cost-cutting measures despite signs of improving economic conditions. Notably, major firms like Microsoft and Cisco have also announced significant layoffs this year.

As Intel prepares for the future, Tan emphasizes the urgency of the situation. He conveyed to employees, “The future of Intel is ours to build, but we have no time to waste. We must continue acting with urgency, discipline, and focus in everything we do.”

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