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Kiwis Embrace AI-Generated Skinny Ad in New Zealand’s Top Ads

New Zealand’s advertising landscape is evolving, with artificial intelligence (AI) making a significant impact. According to the latest survey by the Television Research Agency (TRA), the AI-generated ad campaign by Skinny featuring a digitally cloned 64-year-old Liz Wright has emerged as one of the most popular advertisements among New Zealanders. The campaign secured a position in the top ten alongside well-known brands such as Tux, One NZ, KFC, and Turners.
In the survey conducted in June 2025, Kiwis expressed their enthusiasm for the innovative ad, demonstrating a clear shift towards embracing cutting-edge technology in marketing. The digitally cloned Liz Wright, selected from hundreds of entries in a nationwide search, has resonated with audiences, showcasing the creative possibilities that AI brings to advertising.
Matt Bain, Spark’s marketing and data director, highlighted the transformative power of AI in the advertising sector. He noted that AI has made digital effects more accessible, stating, “Brands like Skinny can actually do things like clone a customer and then create scenes that wouldn’t have been possible on Skinny’s budgets.” This democratization of technology allows smaller brands to compete with larger corporations by leveraging sophisticated tools previously reserved for bigger budgets.
The Skinny ad exemplifies how AI can enhance customer engagement by personalizing content and creating relatable narratives. As consumers become increasingly accustomed to personalized marketing experiences, the use of AI-generated content is likely to grow, allowing brands to connect with audiences on a more intimate level.
This trend reflects broader changes in the advertising industry, where creativity merges with technological advancements. As brands strive to capture the attention of consumers in a crowded marketplace, the integration of AI tools will continue to play a crucial role.
The success of Skinny’s AI-driven campaign signifies a turning point in how advertisements are created and perceived in New Zealand. With audiences responding positively to innovative approaches, it is clear that the future of advertising will heavily rely on the fusion of creativity and technology. As companies like Skinny pioneer this movement, the potential for AI to reshape the marketing landscape remains vast and promising.
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Man Charged Following Assault, Vehicle Theft, and Pursuit in Auckland

A man is facing at least six charges following an alleged assault and vehicle theft incident that occurred on October 3, 2023, in Māngere, a suburb of Auckland, New Zealand. According to the New Zealand Police, the investigation began in the afternoon after reports of an assault were received from a residential address.
The situation escalated when the man allegedly unlawfully took a vehicle from the location. Authorities were alerted to the incident, prompting a police response. Officers quickly mobilized to pursue the suspect, leading to a dramatic chase on the Auckland motorway.
Police confirmed that the pursuit was initiated shortly after the vehicle was reported stolen. Officers used a range of tactics to safely apprehend the suspect, who allegedly attempted to evade capture during the chase. No injuries were reported during the pursuit, and police successfully detained the individual without further incident.
The man is now facing multiple legal challenges, with six charges laid against him, including assault and vehicle theft. He is expected to appear in court soon, where he will face the consequences of his actions.
As investigations continue, the New Zealand Police have urged anyone with further information about the incident to come forward. Authorities are committed to ensuring public safety and addressing any criminal activities in the region.
This incident highlights ongoing concerns regarding safety and vehicle theft in urban areas. Local residents have expressed their apprehensions, calling for increased police presence and community vigilance to deter such crimes in the future.
Updates on the case will be provided as more information becomes available.
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Vandals Sentenced to Over Four Years for Destroying Iconic Tree

Two men have been sentenced to more than four years in prison for vandalizing the iconic Sycamore Gap tree in the United Kingdom, a landmark that had stood for nearly 150 years. The tree, renowned for its striking beauty and historical significance, was cut down on a stormy night in September 2023, an act described by prosecutors as a “moronic mission.”
The sentencing took place at Newcastle Crown Court, where the judge emphasized the “devastating impact” of their actions on the local community and the environment. The men, aged 23 and 25, were found guilty of causing criminal damage to the tree, which had become a beloved symbol for visitors and residents alike.
Community Outrage and Legal Consequences
The destruction of the Sycamore Gap tree sparked widespread outrage among local residents and environmentalists. Many expressed their disbelief that such a cherished natural landmark could be targeted in this manner. The tree, located along Hadrian’s Wall, attracted thousands of tourists each year, contributing to the area’s appeal.
During the trial, the prosecution detailed the events leading to the tree’s destruction, highlighting the reckless nature of the act. “This was not just a tree; it was part of our heritage,” stated the prosecutor. “The defendants showed no regard for the community or the environment.”
The court heard that the two men had planned the act, driven by a misguided sense of adventure. Their actions not only led to the loss of a historic tree but also resulted in significant costs for the local council, which is now responsible for the cleanup and replanting efforts.
Restoring the Landscape
In response to the incident, local authorities have initiated plans to plant new trees in the area, aiming to restore the landscape that has been altered. The council has emphasized its commitment to preserving the environment and educating the public about the importance of such natural landmarks.
“This tragic event has highlighted the need for greater respect for our natural heritage,” said a spokesperson for the local council. “We will work tirelessly to ensure that the legacy of the Sycamore Gap tree lives on through new plantings and community engagement.”
The sentence issued to the two men serves as a stark reminder of the legal implications of vandalism, especially concerning protected natural sites. As communities rally to protect their local environments, this case underscores the vital role that individuals play in safeguarding natural heritage for future generations.
With environmental awareness growing, many hope that incidents like this will prompt more discussions on conservation and the importance of respecting nature. The legacy of the Sycamore Gap tree may be gone, but its story is likely to continue inspiring efforts to protect similar landmarks.
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OpenAI Targets Microsoft Office with New Productivity Suite

OpenAI is preparing to launch its own productivity suite, incorporating generative AI tools that directly challenge Microsoft’s lucrative Microsoft 365 office suite. The relationship between these two tech giants, once characterized by close collaboration, has soured significantly. They are now contemplating drastic actions that could have severe implications for both companies.
At the center of this tension lies Microsoft’s substantial investment of $13 billion in OpenAI. As OpenAI plans a potential public offering, questions arise regarding the valuation of Microsoft’s stake in the company. Complicating matters further, OpenAI has suggested it may pursue legal action against Microsoft for potential antitrust violations related to AI. This could mandate Microsoft to divest its AI products, a move that would reshape the competitive landscape.
Microsoft is responding to these developments with caution. Any decision to halt negotiations with OpenAI could jeopardize the latter’s initial public offering (IPO) and its future. In a strategic pivot, OpenAI is now focusing on creating a productivity suite that integrates generative AI tools.
What to Expect from OpenAI’s Suite
While details about the suite are scarce, initial reports indicate it will emphasize collaborative document editing and automated meeting transcriptions. It is expected to be closely integrated with ChatGPT, but specifics on its application range remain unknown.
Questions linger about whether the suite will include essential tools such as word processing, spreadsheets, and presentation software, or if it will expand into video creation or project management capabilities. The critical inquiry for potential users is what features would compel enterprises to switch from established players like Microsoft 365 or Google Workspace to OpenAI’s offering.
Currently, the market is dominated by Microsoft and Google, each with distinct strategies. Microsoft 365 boasts a comprehensive feature set, often perceived as overwhelming, while Google Workspace prioritizes collaborative tools. This creates a challenge for OpenAI, as distinguishing its product in an already crowded market will require innovation.
Instead of replicating existing features, OpenAI may leverage its strengths in generative AI to redefine collaboration. This could allow users to create and edit documents collaboratively using AI prompts from the outset, fundamentally changing the document creation process.
Pricing Dynamics and Market Challenges
The pricing model for OpenAI’s productivity suite remains unclear. Microsoft 365 charges enterprises between $7.75 and $35.75 per user per month, with the addition of Copilot increasing costs significantly. Many organizations are facing bills exceeding $65 per month per employee when incorporating AI features.
Recent reports from Bloomberg suggest that enterprise users favor ChatGPT over Microsoft’s Copilot, indicating potential weaknesses in Microsoft’s offerings. While companies may hesitate to abandon Microsoft 365 entirely, OpenAI could capitalize on its pricing strategy. If OpenAI offers its suite at $10 to $15 per user per month, it could attract enterprises willing to explore alternatives.
The future of OpenAI’s productivity suite remains uncertain. There is a possibility that the announcement is merely a tactic to gain leverage in negotiations with Microsoft. Regardless, the looming presence of OpenAI’s suite presents a significant concern for Microsoft. To ensure its AI investment yields returns, Microsoft must enhance the functionality of Copilot and address the competitive threat posed by OpenAI’s emerging offerings. The ongoing developments between these two industry leaders will be closely monitored as they shape the future of productivity tools.
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Tragic Crash Claims Three Lives on Masters Rd Near Waiuku

Three individuals lost their lives in a tragic accident on Masters Rd near Waiuku on March 15, 2024. The incident occurred when a vehicle veered off the road and ended up in a nearby body of water. Emergency services responded to the scene shortly after the crash, which happened around 15:30 local time.
Police confirmed that all three occupants died at the scene. A police spokesperson expressed condolences, stating, “We acknowledge that this is tragic news for the tight-knit community in Waiuku.” Next of kin have been notified, and authorities are ensuring support is available for those affected.
Investigation and Community Response
The Serious Crash Unit has initiated an investigation to determine the circumstances surrounding the accident. Masters Rd remains closed between Kidd Rd and Waiuku Rd, with police cordons redirecting traffic along adjacent routes. The spokesperson indicated that the road would remain closed for an extended period.
Local residents described the stretch of road where the accident occurred as “the rollercoaster,” reflecting its challenging terrain. Conditions in the area have been difficult, with strong winds and patchy rain complicating rescue efforts.
According to Fire and Emergency New Zealand, three fire trucks and multiple support vehicles were dispatched to the scene. A spokesperson confirmed that emergency responders encountered individuals trapped inside the vehicle.
Emergency Response and Local Observations
Witnesses reported a significant presence of emergency services at the scene. A local business worker noted seeing nine police vehicles, one helicopter, two fire trucks, and an ambulance. Residents walking in the area observed helicopters departing and numerous emergency vehicles rushing to the crash site.
A spokesperson for the Auckland Westpac Rescue Helicopter confirmed that a crew was in attendance, although further details were not provided. Hato Hone St John also dispatched crews to the incident but referred additional comments to the police.
The community in Waiuku is coming to terms with the impact of this tragic event. As the investigation continues, authorities are urging anyone with information about the crash to come forward.
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