Northland Iwi and T&G Fresh Partner to Launch Berry Production

A new joint venture between T&G Fresh and the Ngāpuhi iwi aims to position Northland as a significant producer of berry fruit for both domestic and export markets. The initiative, announced on March 11, 2024, will see the cultivation of strawberries and blueberries at Ngāwhā, near Kaikohe. This partnership represents a strategic collaboration where Ngāpuhi provides essential resources such as land, water, and labour, while T&G Fresh contributes its horticultural expertise and access to broader markets.

Under this agreement, the venture, named T&G Kaikohe Berryfruit, currently operates on three hectares dedicated to strawberries, with plans to expand to seven hectares of jumbo blueberries. There is potential for an additional six hectares of growing tunnels. Nick Wells, chairperson of the Ngāpuhi Asset Holding Company, noted that the operation began in 2022 as a collaboration with Far North Holdings. However, following challenging circumstances, including the impact of Cyclone Gabrielle, the iwi recognized the need for external expertise and increased operational scale.

The cyclone had a devastating effect on seedling production in Hawke’s Bay, forcing Ngāpuhi, as a new grower, to face significant setbacks when procuring plants. “Instead of being able to produce 10 quality hectares, we ended up with three ratbag hectares of low-quality fruit,” Wells explained. This experience prompted a restructuring to better adapt to economic challenges and market access difficulties faced by smaller growers.

Rod Gibson, managing director of T&G Fresh, emphasized the inherent challenges in horticulture, which include variable weather conditions, pest issues, and market fluctuations. “T&G brings to this partnership not only market experience but also improved genetics,” he stated. For example, one hectare of the strawberries planted is a new variety known for its consistent size, flavour, and shelf life. This focus on quality genetics aims to enhance the likelihood of success in the market.

Strong water supply is another asset for the venture, as Ngāpuhi has reliable access to water from the Matawii Dam, completed last year with support from the Provincial Growth Fund. Wells highlighted the importance of this resource, especially in the context of climate change and the associated risks of prolonged dry periods. Additionally, Ngāpuhi has a dedicated workforce, with many local workers eager to develop careers in the agricultural sector.

The strategic location of Northland, coupled with the declining availability of horticultural land in areas like Pukekohe, positions the region advantageously for food production. Gibson noted that both T&G Fresh and the iwi share a long-term vision for their business partnership, contrasting with the short-term focus typical of many companies driven by stock market pressures. “We can focus on a 10 to 20-year outlook,” he explained.

The branding for domestic sales will be Kaikohe Berries, although strategies for international marketing have yet to be determined. Wells expressed optimism about the venture’s potential to serve as a model for other iwi-owned lands throughout Northland. “We had a tough start, but we’ve learned a lot and feel confident moving forward,” he said. “At Ngāpuhi, we have the land, workforce, water, enthusiasm, and dedication to build a brighter future for all of Ngāpuhi.”

Currently, the operation employs 20 workers, with many residing in Kaikohe. Among them is Te Aroha Tamihere, who transitioned from previous roles in kumara and dairy farming to become a packhouse supervisor at the berry farm. Tamihere described the joint venture as a significant turning point for the community, providing long-term employment opportunities, particularly for local youth seeking work experience.

The launch event, held inside a chiller adjacent to the growing tunnels, featured remarks from various stakeholders, including Te Tai Tokerau Water trustee Dover Samuels and Regional Development Minister Shane Jones. The blueberries at Ngāwhā are an early variety, which, given Northland’s warm climate, allows for an earlier harvest that can lead to better pricing in the market.

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