Lifestyle
Discover 12 Unique Aotearoa-Made T-Shirts for Your Collection

Aotearoa is showcasing its vibrant fashion scene with a curated selection of twelve unique T-shirts that reflect local design and craftsmanship. From graphic tees to ethically produced options, these garments cater to a variety of personal styles and preferences, making them ideal additions to any wardrobe.
A Brief History of the T-Shirt
The T-shirt’s origins are somewhat murky, emerging from the “union suit,” a one-piece undergarment that workers adapted for comfort in warmer weather. By the late 1800s, T-shirts began to be used as underwear, and in the early 1900s, they gained popularity among bachelors for their simplicity and ease of care. The U.S. Navy officially adopted white cotton T-shirts as standard issue in 1913, but it was the cultural influence of Hollywood icons like Marlon Brando and James Dean in the 1950s that transformed the T-shirt into a staple of casual wear.
Today, the T-shirt remains a versatile fashion item, available in countless styles. The following selection highlights some of the best Aotearoa-made or designed tees, each with its own unique flair.
Featured Aotearoa-Made T-Shirts
Buddy Mini Tee – $89
This well-crafted tee features a breathable hemp blend, designed for durability and comfort, making it an ideal choice for everyday wear.
NOM*d T-Shirt – $180
Renowned for its top-tier graphic tees, NOM*d offers a range of archival designs that are still available for order, ensuring that classic styles are never out of reach.
Jimmy D T-Shirt – $130
Reintroduced from the 2021 collection, this T-shirt showcases designer James Dobson in striking gender-bending makeup, providing a bold statement piece.
Beach Brains T-Shirt – $129
Featuring playful dolphin graphics, this tee embodies a fun and casual summer vibe.
Sleeping Profit Baby Tee – $55 (on sale)
Perfect for those nostalgic for the 90s and early 2000s, this tee captures a youthful spirit and style.
Longform Merino T-Shirt – $179
Despite common misconceptions about wool in warmer weather, merino is breathable and less prone to odors, making it a surprising yet practical summer option.
Zambesi T-Shirt – $260
With a raw bottom hem reminiscent of a union suit, this piece expertly balances contemporary style with a nod to its historical roots.
Jess Grindell T-Shirt – $110 AUD
Although manufactured in Australia, designer Jess Grindell‘s Aotearoa origins shine through in this unique couture item.
Atirak Noskcaj X Moana Fresh T-Shirt – $65
This collaboration exemplifies the idea that a T-shirt can serve as a canvas for artistic expression.
Kowtow Oversized Boxy T-Shirt – $76 (on sale)
A bestseller, Kowtow’s boxy tee is celebrated for its versatility, easily complementing a variety of outfits.
Twenty-Seven Names Top – $260
This tee boldly proclaims confidence, encapsulating the essence of being a “stone-cold legend.”
Sallie Culy x Bad News Books T-Shirt – $60
Featuring the joyful artistry of Sallie Culy, this collaboration with Bad News Books highlights the intersection of fashion and independent publishing in Aotearoa.
These twelve T-shirts reflect the creativity and craftsmanship thriving in Aotearoa’s fashion landscape, making them excellent choices for anyone looking to enhance their collection with locally made designs.
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