Taranaki Engineer Launches App to Support Endometriosis Patients

In March 2024, Taranaki engineer Juliet Oliver launched an innovative app called Endo45 aimed at supporting individuals living with endometriosis. This chronic condition affects approximately 120,000 women in New Zealand, leading to symptoms such as pain, fatigue, and bloating. With the app, Oliver provides expert advice, lifestyle tips, and personalised plans to help users manage their symptoms and monitor their progress.

Oliver’s personal journey with endometriosis began when she was diagnosed later than she would have preferred. Initially unaware of the condition, she experienced significant challenges, including daily pain and severe fatigue. At that time, Oliver was excelling in her engineering career within the energy sector, managing a major project and leading a team of 50. Despite her professional success, her health began to deteriorate to the point where she contemplated leaving her job.

Encouraged by her business partner, Justin Post, Oliver decided to channel her energy into finding solutions rather than giving up. She embarked on an extensive quest for answers, which included numerous tests and consultations with various specialists. Although initially diagnosed with polycystic ovary syndrome, her persistence led her to a top specialist in New Zealand, who diagnosed her with stage four endometriosis shortly after their meeting.

Following her diagnosis, Oliver underwent surgery but recognised that this was not the final solution. Determined to take control of her health, she began experimenting with lifestyle and dietary changes. “I did a full body reset,” she explained, highlighting her commitment to understanding and improving her condition. As she researched further, she realised the need for a comprehensive resource that could empower others facing similar challenges.

The idea for Endo45 took shape as Oliver aimed to create a one-stop shop for information on endometriosis. The app not only offers valuable insights but also fosters a supportive community for users. Since its launch, Endo45 has attracted over 50,000 downloads and maintains around 5,000 global users daily.

To further enhance the app and raise awareness about endometriosis, Oliver initiated a crowdfunding campaign on PledgeMe, which concluded on a recent Friday. This campaign aimed to double the app’s user base to 100,000 by the end of next year, focusing on outreach in schools and workplaces to educate others about the condition.

Transitioning from a successful corporate career to running her own business has not been without challenges for Oliver. Nonetheless, she describes the journey as “a heck of a journey but a deeply rewarding one.” Her commitment to improving the lives of others through technology exemplifies the potential impact of personal experiences on innovation and entrepreneurship in healthcare.