Government Unveils $70 Million Package to Boost Major Events

The New Zealand Government has announced a substantial investment of $70 million aimed at attracting major events to the country. Prime Minister Christopher Luxon and Tourism Minister Louise Upston unveiled the funding package on March 10, 2024, highlighting its potential to stimulate local economies and create jobs.

In her announcement, Minister Upston emphasized the economic benefits of hosting significant events, stating, “Major events, whether they are sports showdowns, the world’s most popular artists or well-loved favourites, can be a bonanza for the cities and regions which host them.” She pointed out that such events bolster local jobs and incomes across various sectors, particularly in hospitality and retail.

The Government’s initiative stems from a broader action plan released in the third quarter of the year, which included the establishment of a major events fund. Upston referenced recent data indicating that over the past three years, events in Auckland, including performances by Coldplay and Pearl Jam, contributed $33.7 million to the local economy, drawing in 490,000 attendees.

Economic Impact and Future Prospects

The investment is seen as a strategic move to enhance New Zealand’s profile as a destination for international events. According to the Ministry of Business, Innovation and Employment, major events not only attract tourists but also promote local culture and community engagement. The anticipated influx of visitors is expected to have a ripple effect on various industries, creating opportunities for small businesses and enhancing the overall economic landscape.

The funding package will likely support a diverse range of events, from large-scale concerts and sporting competitions to cultural festivals and exhibitions. This approach aligns with the Government’s vision of using events as a catalyst for economic growth and community development.

As New Zealand prepares to leverage this financial boost, stakeholders across sectors are optimistic about the potential to revitalize local economies. The Government’s commitment to fostering a vibrant events calendar underscores its dedication to positioning New Zealand as a competitive player in the global events market.

In summary, the announcement of a $70 million events package signifies a proactive effort by the New Zealand Government to attract significant gatherings that support economic recovery and community well-being. With a focus on major events, the initiative aims to create lasting benefits for cities and regions across the country.