Air New Zealand Defends Airpoints Scheme Against Australian Critique

Air New Zealand is standing by its Airpoints loyalty scheme following a recent study that criticized its value compared to competitors. The report, published by the Australian Frequent Flyer, claims that airlines such as Qantas, Qatar Airways, Virgin Australia, Singapore Airlines, Emirates, and Etihad offer more value per point than Air New Zealand’s program.

Matt Graham, editor of Australian Frequent Flyer, explained that the study was primarily focused on the Australian market. “We did primarily set out to calculate the value of a frequent flyer point from an Australian perspective. So, the findings are perhaps slightly less relevant to New Zealanders, but not totally irrelevant either,” he noted.

Despite the criticism, Air New Zealand asserts that its loyalty program is straightforward and user-friendly. The airline emphasizes that it is continually working on innovations to enhance customer experience. According to Air New Zealand, earning Airpoints Dollars can be easier for New Zealanders, particularly through various avenues such as credit cards, flying, and shopping. This, they argue, contrasts with the earning structures of many other airline loyalty programs.

The study highlights a growing concern among travelers regarding the value of frequent flyer points. While Air New Zealand maintains that its scheme is beneficial for its members, comparisons with other airlines have prompted discussions about potential improvements.

Air New Zealand’s commitment to enhancing its Airpoints scheme includes exploring new partnerships and offering additional ways for customers to earn points. This could involve collaborations with retail outlets or service providers to expand the everyday earning potential for Airpoints members.

As the airline industry evolves, maintaining competitive loyalty programs is crucial for attracting and retaining customers. The ongoing debate over the value of frequent flyer points underscores the importance of transparency and adaptability in loyalty schemes.

In a landscape where travelers increasingly scrutinize the benefits of loyalty programs, Air New Zealand’s proactive approach may play a vital role in shaping the future of its Airpoints offerings. As the airline continues to innovate, it will be essential to address customer concerns and ensure their loyalty program remains appealing and relevant.