beIN SPORTS Clinches Gold at MENA Digital Awards 2025

DOHA, QATAR: beIN SPORTS secured the top honor in the ‘Best Use of Digital in Entertainment and Sports’ category at the MENA Digital Awards 2025. This accolade recognizes the network’s extensive coverage of the UEFA European Football Championship (EURO 2024) across the Middle East and North Africa (MENA).

Celebrating Digital Excellence in Sports Broadcasting

The MENA Digital Awards, established in 2014, aim to foster innovation in media throughout the MENA region. The ceremony, held in Riyadh, highlighted beIN’s month-long digital strategy during EURO 2024, which ran from the opening match on June 14 to the final on July 14, where Spain triumphed over England.

beIN SPORTS held exclusive rights to all 51 matches, striving to create an immersive experience that would solidify its status as the region’s premier sports broadcaster. Each match was streamed live across the network’s linear channels, complemented by a trilingual broadcast format, expert analysis from renowned football figures, and real-time reporting from ten cities in Germany, the host nation. This content was also available on beIN’s OTT platform, beIN CONNECT, ensuring fans could engage with the tournament anytime, anywhere.

Unprecedented Engagement and Growth

Throughout the tournament, beIN SPORTS achieved remarkable engagement, with content generating over 2.6 billion impressions and more than 1.5 billion video views. The campaign included over 6,360 pieces of social media content posted across platforms such as Facebook, Instagram, TikTok, X, YouTube, and Snapchat, each tailored for specific audiences and formats. This effort resulted in a significant increase in community interaction, with 3.7 million new followers gained on social media during the event.

On beIN CONNECT, fans devoted 14.5 million minutes to live streams, match replays, and editorial content, with 430,000 unique digital viewers accessing the platform throughout EURO 2024. Daily content production ensured a continuous flow that kept pace with the tournament’s developments, adapting to breaking news, match results, and audience reactions.

According to Jassim Al-Muftah, Director of Corporate Communications at beIN MENA, “We are very proud to receive this accolade in recognition of our digital coverage of EURO 2024. We have consistently said beIN will continue to raise the standards of media and broadcast in this region and in recent years, our coverage of the FIFA World Cup Qatar 2022 and the 2023 AFC Asian Cup has been acknowledged for its excellence. With this latest MENA Digital Award for EURO 2024, we can confidently say we are being true to our word and raising the broadcast bar.”

This recognition arrives as beIN SPORTS gears up for an exciting 2025-26 football season on its flagship channels. The network has recently aired a series of FIFA World Cup 2026 qualifiers live across 24 MENA markets. In keeping with tradition, beIN will continue to broadcast all matches from elite leagues such as the Premier League, La Liga, and Ligue 1, with the upcoming season also featuring the AFC Asian Champions League Elite and other competitive tournaments.