beIN Media Group Extends Partnership with SMC Group Until 2027

beIN Media Group has renewed its strategic partnership with SMC Group, appointing the Riyadh-based media solutions company as the exclusive advertising media sales representative for beIN in 23 markets across the Middle East and North Africa (MENA) until 2027. The agreement was officially signed on October 15, 2023, during a ceremony at beIN’s MENA headquarters in Doha, Qatar, attended by senior executives from both organizations.

Strategic Collaboration Enhances Advertising Reach

The renewed agreement encompasses all of beIN’s premium sports and entertainment channels, including its flagship beIN Sports channels, which are known for delivering high-quality content to audiences in the region. This partnership underscores the successful collaboration that began in 2022, aimed at providing innovative advertising solutions for both local and international brands.

Mohammad Al-Subaie, CEO of beIN MENA, highlighted the significance of this partnership, stating, “We are pleased to extend our valued partnership with SMC Group, a collaboration that has become a cornerstone of our commercial success since the historic FIFA World Cup Qatar 2022. Together, we have delivered innovative and engaging brand experiences that have reached millions across the region—providing brands with a powerful and differentiated platform for growth. This renewed agreement not only strengthens our shared commitment to excellence but also reinforces beIN’s strategic vision to lead in premium sports and entertainment media.”

SMC Group Looks to the Future

From SMC Group’s perspective, Chairman Mohamed Al-Khereiji expressed enthusiasm about the renewal, stating, “We are pleased to renew our strategic partnership with beIN MEDIA GROUP, reinforcing SMC’s position as the leading media and advertising powerhouse with the largest advertising inventory in the region. We greatly value the continued trust that beIN places in us, as this renewal marks the start of a new chapter focused on greater innovation and impact across the regional media and sports landscape.”

Al-Khereiji noted that this agreement arrives during a period of rapid growth in the MENA region, driven by significant investments and transformative projects. He emphasized SMC’s commitment to leveraging advanced digital technologies to enhance sales performance and provide tailored solutions that meet the evolving needs of clients and partners, including beIN, which holds exclusive rights to premier sports content in the region.

Furthermore, SMC Group aims to create a comprehensive ecosystem that integrates premium content with cutting-edge technology, supported by ongoing investments in artificial intelligence. Al-Khereiji articulated the group’s clear goal: “To deliver measurable, sustainable results across both regional and international markets.”

As both companies look to the future, this extended partnership not only solidifies their positions in the rapidly evolving media landscape but also sets the stage for continued innovation and excellence in the advertising domain.