Business Events Generate $925 Million for New Zealand Economy in 2025

A recent report reveals that business events significantly contributed to New Zealand’s economy, generating a remarkable $925 million in 2025. According to research from the Business Events Industry Aotearoa (BEIA), these events accounted for approximately 1.50 million visitor nights across the country.

The financial breakdown highlights the diverse sources of this economic boost. Delegate expenditure, which excludes registration fees, reached about $412 million. Event expenditure, encompassing registration fees, sponsorship, and exhibitor income, amounted to $433 million. Additionally, companion expenditure, which relates to attendees’ partners or companions, contributed $80 million to the overall figure.

Emphasizing Economic Impact

Lisa Hopkins, the chief executive of BEIA, emphasized the importance of ongoing support and increased investment in the business events sector. She stated that the findings of the report bolster the argument for securing a sustainable pipeline of events in New Zealand. “Business events, including conferences, incentives, and B2B [business-to-business] trade shows, are a highly investable contributor to New Zealand’s economic aspirations,” said Hopkins. She further noted that these events yield strong returns and reinforce the case for greater investment from both central and local governments.

The report underscores the multifaceted benefits of hosting business events, not just in terms of direct financial impact but also in enhancing New Zealand’s global reputation as a destination for conferences and trade shows. The influx of visitors for such events not only stimulates local economies but also fosters networking and collaboration among industries.

Future Prospects for Business Events

With the ongoing recovery from the disruptions caused by the global pandemic, the business events sector appears poised for continued growth. The findings of the BEIA report serve as a reminder of the resilience of this sector and its potential to drive economic development.

As New Zealand aims to strengthen its position in the global market, investment in business events will likely play a crucial role in achieving these objectives. The economic contribution highlighted in the report is a testament to the importance of fostering an environment conducive to hosting successful events that attract both domestic and international participants.

In conclusion, the $925 million boost from business events is a clear indicator of the sector’s vital role in New Zealand’s economy. As stakeholders consider future strategies, the emphasis on securing a robust lineup of events will be essential for sustaining this momentum and enhancing the overall economic landscape of the country.