Movie Experience Diminished by Bright Lights: A Cautionary Tale

In a recent commentary, radio host Ryan Bridge expressed his discontent with the experience of attending a movie while the theatre lights are still on. He recounted a visit to a cinema on Queen Street, where he paid $17 for parking and $40 for a ticket and a soft drink, only to find himself in an uninviting environment.

Bridge described the glaring lights that illuminated the theatre, comparing them to the harsh lighting of supermarkets designed to keep shoppers alert. He argued that such brightness detracts from the movie-going experience, which is typically enhanced by a dim atmosphere that allows audiences to immerse themselves in the film.

An Unpleasant Atmosphere

Upon entering the theatre, Bridge found it empty but lacking the glamour one might expect. He painted a vivid picture of the worn-out seating, describing it as having “no tread left on the thing” and noting the stains that marred the upholstery. The carpet, he remarked, was in a poor state, and remnants of popcorn scattered under the seats suggested a lack of proper cleaning.

Despite these conditions, Bridge maintained a positive outlook, stating that he typically refrains from complaining about less-than-ideal experiences in public venues. He emphasized the idea that if one does not enjoy something, they should simply choose not to return. Nonetheless, he expressed his fondness for cinema outings, even in less-than-perfect settings.

Bridge’s comments serve as a reminder of the importance of atmosphere in entertainment venues. He concluded his reflections by likening the experience of shopping in bright lights to attending a movie in a well-lit theatre, urging readers to think twice before entering a cinema that has not yet dimmed its lights.

The Importance of Ambiance

This commentary resonates with many moviegoers who appreciate the unique ambiance that dim lighting provides. The contrast between the bright, bustling environment outside and the darkened theatre is a deliberate choice by cinema operators, designed to enhance viewer engagement. As Bridge articulated, maintaining this atmosphere is crucial for an enjoyable cinematic experience.

In light of Bridge’s experience, cinema operators may want to reconsider their pre-show lighting practices to ensure they create an inviting environment for patrons. As the film industry continues to evolve, attention to detail in the overall movie-going experience remains essential for attracting and retaining audiences.