Torpedo7 Shifts to Online-Only Retail by February 2026

Torpedo7, a prominent retailer in New Zealand, will transition to an online-only sales model by the end of February 2026. This decision comes from its parent company, Tahua Group, which acquired Torpedo7 from The Warehouse Group for just $1 in February 2024. The move marks a significant shift in the company’s strategy after nearly 21 years of physical store operations.

In March 2024, Tahua Group announced the closure of two Torpedo7 locations. Alongside this, they initiated a transformation of ten of the remaining sixteen stores into a new retail concept known as The Outlet. Now, with the latest announcement from Roger Harper, managing director of Tahua Group, it is confirmed that all remaining Torpedo7 locations will be converted to The Outlet format, ultimately leading to the complete shift to online sales.

“This is a decisive move – one that protects the business, grows our reach and sets us up for long-term success,” Harper stated. The decision reflects a growing trend in the retail industry where many businesses are adapting to changing consumer preferences, particularly the shift towards e-commerce.

The transition to an online-only platform aims to streamline operations and enhance the customer experience. By focusing exclusively on online sales, Torpedo7 intends to strengthen its position in the competitive retail landscape. The shift allows the company to allocate resources more effectively and respond to the evolving demands of its customers.

The retail sector has faced numerous challenges in recent years, including the impacts of the COVID-19 pandemic, which accelerated the trend towards online shopping. Companies like Torpedo7 are redefining their business models to remain relevant and profitable in this shifting environment.

As Torpedo7 prepares for this significant transition, it joins a growing list of retailers making similar moves to consolidate their physical presence and focus on digital sales channels. With the backing of Tahua Group, which also holds the licenses for Starbucks, Burger King, and Number One Shoes, Torpedo7 is poised to leverage its online platform to reach a broader customer base.

This strategic change is expected to unfold over the next few months, allowing the company to implement the necessary adjustments for a successful transition. Customers can expect to see more information about the changes as they approach the transition date.

The shift signifies not only a new chapter for Torpedo7 but also highlights the ongoing evolution within the retail sector, where adaptability and innovation are key to long-term sustainability.