Crayola and McDonald’s Launch Innovative Global Happy Meal Experience

Crayola has partnered with McDonald’s to introduce a new Happy Meal experience that aims to inspire creativity among children worldwide. This collaboration marks the first global rollout of a co-branded, space-themed Happy Meal, featuring an exclusive collection of activity kits and toys designed to ignite children’s imagination. The limited-edition “Planet McDonald’s Happy Meal” will be available at participating restaurants across more than 60 countries, including regions such as EMEA, the UK, Asia, and Canada, from December 26, 2025, until March 2026, while supplies last.

The Happy Meal not only includes physical toys but also integrates an interactive digital experience. Children can scan their creative projects, bringing them to life within a vibrant, space-themed environment that encourages further exploration and learning. This initiative aligns with Crayola’s mission to foster creativity and self-expression in children.

Anna Roca, head of Global Partnerships at Crayola, expressed her enthusiasm for the collaboration, stating, “This partnership with McDonald’s brings that mission to life in a bold, unexpected way. We’re thrilled to collaborate with McDonald’s to transform one of the most beloved family experiences—the Happy Meal—into an imaginative journey.” Roca emphasized that the partnership empowers children to embrace creativity and “fill the universe with color.”

The promotional materials will feature imaginative illustrations created by children, celebrating their authentic creativity. In a notable first, Crayola has also become a supplier of colored pencils for McDonald’s, enhancing the creative experience for young customers. This integration of Crayola’s intellectual property across various marketing platforms aims to support parents seeking meaningful, hands-on play opportunities for their children.

Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald’s, highlighted the company’s commitment to delivering engaging experiences. “This unique partnership with Crayola allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey,” she noted. The collaboration is designed to provide children with a sense of control over their narratives while enjoying their meals.

As the campaign unfolds, families can look forward to a blend of imaginative play and digital engagement, setting the stage for a creative adventure that extends beyond the dining experience. The partnership between Crayola and McDonald’s exemplifies how brands can work together to enrich children’s lives through play, learning, and creativity.