Papamoa’s The Spilt Milk Co. Wins 2025 Pet Innovation Award

In a significant achievement for small businesses, Papamoa-based company The Spilt Milk Co., founded by mother Ashley De Grey, has been awarded the 2025 Memories and Keepsake Product of the Year by the prestigious Pet Innovation Awards. This recognition highlights the emotional connection people have with their lost loved ones and pets, which De Grey has addressed through her bespoke keepsake jewellery.

Ashley De Grey’s journey to creating The Spilt Milk Co. is rooted in her background in art and design. She has a wealth of experience, having worked in a jewellery store and previously running her own fitness classes for mothers and babies. The inspiration to pivot her career came in 2018, as she was preparing for the birth of her third child and sought a way to work from home.

Keeping Memories Alive

De Grey’s business was born out of a desire to provide a tangible way for people to commemorate their loved ones. Her handmade jewellery pieces allow customers to keep memories close, offering a unique blend of artistry and emotional significance. Each piece is carefully crafted, ensuring that it resonates with its owner and serves as a lasting tribute to cherished relationships.

The Pet Innovation Awards celebrate outstanding products and services in the pet industry, making this accolade particularly meaningful for De Grey. The recognition not only elevates her brand but also underscores the growing importance of memorial products in the context of pet loss. De Grey’s commitment to quality and heartfelt design has positioned her company as a leader in this niche market.

Receiving the award is a testament to the dedication and hard work that De Grey has invested in her craft. She hopes that this recognition will inspire others in similar situations to pursue their passions, especially those looking to create a balance between family life and professional aspirations.

A Bright Future Ahead

As The Spilt Milk Co. continues to grow, De Grey envisions expanding her offerings and reaching a wider audience. The award serves as a motivating factor for her, reinforcing the belief that personal stories and connections can be transformed into beautiful, wearable art. With the support of her community in Papamoa and beyond, she aims to make a lasting impact in the world of keepsake jewellery.

For those interested in exploring De Grey’s creations, more information can be found on the The Spilt Milk Co. website, where customers can discover a variety of designs tailored to commemorate their most treasured memories. This recognition by the Pet Innovation Awards marks a significant milestone in her journey, paving the way for future success and innovation.