Waikato Launches MyChoice App to Combat Gambling Issues

Waikato Gaming Societies Launch “MyChoice” App Ahead of New Zealand’s Online Casino Shift (2026)</h2 >

Two of Waikato’s largest gaming societies, Grassroots Trust and the Lion Foundation, have launched the MyChoice app to simplify how people access gambling support and self-exclusion. The initiative arrives as New Zealand prepares for a major market shift, with up to 15 online casinos expected to be introduced for New Zealand customers under a regulated licensing framework in 2026.

The MyChoice app is designed to reduce the stigma of asking for help and remove the paperwork that can discourage people from taking action early. In short: fewer barriers, more immediate support.

Concerns and assurances

Despite its stated harm-minimisation aim, the app has raised concerns among some problem-gambling organisations. The key worry is whether it could be used to collect personal information from vulnerable users. In response, the developers say the information submitted through the app is directed to the Salvation Army via the national exclusions administration system, positioning the Salvation Army as a trusted third party involved in counselling and support pathways.

Pilot rollout in Waikato

The MyChoice pilot will run across 19 Class 4 venues operated by Grassroots Trust and the Lion Foundation in the Waikato region. If the pilot performs as intended, the goal is to expand access so more people can self-exclude quickly and discreetly across additional venues.

Why this matters (and the Australia angle)

As online competition intensifies, tools that make early intervention easier become more important. This isn’t just a New Zealand issue—Australians will recognise the same tension between convenience, availability, and harm prevention. Across the Tasman, regulated land-based venues also operate under strong compliance expectations, and integrated resorts invest heavily in safer gambling measures on-premise—one example is Crown Melbourne.

The broader point: as gambling channels expand (especially digitally), the practical effectiveness of harm-minimisation tools will matter more than the slogans used to market them.

Need help in New Zealand?

If gambling is affecting you (or someone close), confidential support is available 24/7:

• Gambling Helpline (NZ): Call 0800 654 655 or text 8006