57% of Companies Leverage AI for Press Releases in 2025

PR Newswire’s recently released 2025 Global State of the Press Release Report indicates a transformative trend in how communications professionals utilize press releases. The report highlights that 57% of companies worldwide now incorporate generative AI in crafting various components of their press releases. This significant adoption reflects the ongoing evolution of the media landscape, particularly as AI influences how consumers search for information.

The report, based on survey responses from nearly 1,000 communications professionals across regions including North America, EMEIA, and APAC, also analyzed over 300,000 press releases distributed through PR Newswire over the past year. The findings reveal that a substantial 90% of companies incorporate multimedia elements in their press releases, emphasizing the growing importance of visual content in modern digital storytelling.

Key Insights from the Report

According to the report, 93% of communicators in the United States and 91% in EMEIA anticipate sending the same or an increased number of press releases in the upcoming year. Furthermore, an impressive 91% of professionals reuse their press release content across different channels, with social media emerging as the most frequently utilized platform for repurposing content.

The report also notes that over half of the respondents believe press releases enhance visibility for their brands or products. This statistic underscores the continuing relevance of press releases as a credible source for information, even in an era of increasing skepticism towards online content.

The Evolving Role of Press Releases

Despite predictions suggesting a decline in their utility, press releases are proving to be more essential than ever in 2025. They serve as a reliable, timestamped source of brand information, particularly for AI-driven search engines. In a media environment characterized by consolidated newsrooms and AI-driven algorithms, brands are urged to integrate a strategy of Multichannel AmplificationTM to enhance the distribution of their content.

Matt Brown, President of PR Newswire, emphasized the significance of press releases in the current digital landscape: “In an era where AI is making it harder to trust the authenticity of online content, the press release, as a reliable, timestamped source for brand information, is as important as ever.” He noted that press releases are frequently cited by large language models (LLMs), making it crucial for brands to maximize discoverability and engagement.

To adapt to these shifting dynamics, PR Newswire has introduced Amplify, an AI-powered distribution platform designed to meet the challenges of the evolving media landscape. Brown highlighted that tools like Amplify are redefining how brands communicate their narratives, measure their impact, and reach global audiences.

For more information about the Amplify platform, visit https://www.prnewswire.com/amplify-platform/.

This report serves as a critical resource for understanding the current state and future direction of press releases, as they remain a vital component of effective communication strategies in a rapidly changing environment.