Leonie Trathen Prepares for World of Wearable Art 2025

As preparations unfold for the 2025 edition of the World of Wearable Art (WOW), Leonie Trathen, the wardrobe and activations manager, reflects on her long association with this iconic event. Trathen, who first graced the stage as a model in 1990, has played a pivotal role in transforming WOW into a celebrated showcase of creativity and design.

In a recent interview with Nick Mills from Newstalk ZB, Trathen discussed her journey within the organisation and how her experiences have shaped her current role. The conversation highlighted the significance of WOW, not just as a platform for designers but also as a cultural event that attracts global attention.

From Model to Manager

Trathen’s journey began over three decades ago when she first participated in WOW as a model. Her passion for wearable art and design was ignited at that moment, leading her to become deeply involved in the event’s evolution. Today, she oversees wardrobe logistics and activations, ensuring that the presentation of each piece is as impactful as its design.

She emphasised the importance of collaboration among designers, models, and the production team. “It’s a team effort,” Trathen stated, underscoring how each individual’s contribution is vital to the overall success of the show. Her role requires a keen eye for detail and an understanding of the artistic vision behind each creation.

Looking Ahead to 2025

As the 2025 WOW event approaches, Trathen is focused on enhancing the experience for both participants and audiences. She mentioned several exciting developments planned for this year’s competition, including new categories that reflect current trends in fashion and sustainability.

Additionally, Trathen is exploring innovative ways to engage with audiences, both on-site at the TSB Arena in Wellington and through digital platforms. “We want to make wearable art accessible to everyone, not just those who can attend in person,” she said.

The World of Wearable Art has grown significantly since its inception, attracting thousands of visitors and participants from around the world. Trathen’s commitment to the event is evident, and her insights reveal a deep understanding of the creative landscape that WOW occupies.

In conclusion, as preparations continue for the 2025 edition of WOW, Leonie Trathen stands at the forefront of this artistic celebration, bringing her extensive experience and passion to a platform that showcases the extraordinary intersection of art and fashion. Her leadership promises to contribute to another memorable event that captivates audiences and celebrates creativity on a global stage.